Casino’s Money-Back Ad: Another Deceptive Promise
An Atlantic City casino offered a too-good-to-true promise: “We’re going to refund all slot losses” and “You really can’t lose . . . If you win, you win. If you lose, we’ll give it all back!”
Yeah, right. The ruse was part of a campaign to bolster the casino’s bottom line after emerging from bankruptcy. False advertising?
Read the story about two New Jersey gamblers who filed suit over the “deceptive” money-back guarantee and ask yourself: Why should Floridians believe anything casinos say?
Gamblers sue Atlantic City casino Revel over
‘deceptive’ money-back ad promise
New York Post
August 24, 2013
It sounded too good to be true — and it was.
Two New Jersey gamblers yesterday sued the recently-revamped Revel casino for more than $35 million, claiming it “lured” patrons to its Atlantic City slot machines in July with a bogus promise to refund all losses.
The $2.6 billion Revel resort and casino “never intended to refund any slot losses,” but used its highly-publicized “Gamblers Wanted” campaign as a ruse to help bolster its bottom line after emerging from an embarrassing bankruptcy, according to the Manhattan federal court class-action lawsuit filed by Garden State gamblers Megan Boyd and Rakeen Henderson.
The suit, on behalf of “tens of thousands” of slot players in five states and Washington DC, accuses Revel Entertainment Group of breach of contract, unjust enrichment and violating state consumer-protection laws.
Revel’s enticing print, TV and radio promos crowed, “All July long, we’re going to refund all slot losses” and “You really can’t lose . . . iIf you win, you win. If you lose, we’ll give it all back!”
Read the full article online here.
Contact: John Sowinski